Your company vehicle isn’t just for making deliveries, visiting clients, or transporting yourself and others. Thanks to commercial fleet wraps, you can simultaneously advertise your business services while running company errands. Think of commercial vehicle wraps as mobile billboards! However, it’s not enough to install fleet vehicle wraps—you need to also use high-quality graphics and work with professionals to get the perfect final design.
That’s where Sign Source comes in. Our commitment to the local community—combined with years of experience printing high-quality signs and decals—makes us the perfect choice for your business.
What Are Fleet Vehicle Wraps?
Fleet wraps are vinyl-printed graphics covering your organization’s fleet of vehicles. Depending on your needs, you can choose full or partial wraps to increase brand awareness when out and about.
Fleet wraps can feature various designs, including your brand messaging, company logo, creative imagery, and vibrant colors. Our prominent fleet wraps and graphics grab the attention of other road users, telling them all they need to know about your company and what you do right then and there.
Besides sharing your brand, you can use fleet car wraps to announce new products and services as well as upcoming events. Fleet wraps and graphics are also memorable, leaving customers with lasting impressions of your brand, products, and services.
Is a Vehicle Wrap Right for Me?
Every business wants to make a profit. For you to sell more, you need to reach the people who matter the most: your customers. Fleet vehicle graphics are an effective way to publicize your business to customers, even those who don’t currently know whether or not they need your products or services.
Before you consider vehicle wraps, ask yourself the following questions:
How Much Are Fleet Vehicle Graphics?
Generally, vehicle graphic wraps range from $500 to $5,500 USD. However, the cost of commercial fleet graphics depends on factors like quality of material, size of fleets and vehicles, wrap designs, percentage of the car covered, and the pricing of your service provider.
At Sign Source, we take the time to know what you need before offering a free quote. Although the market has many wraps and graphics options for vans, cars, and trucks, we encourage you to never compromise on quality. That’s why you should consider Sign Source for all of your fleet wrap graphics in Birmingham, Alabama.
What Are the Benefits of Fleet Vehicle Wraps?
Getting your fleet wrapped with the highest quality vinyl comes with many advantages, including:
Increased Brand Identity
Fleet vehicle graphics get you noticed everywhere you go, whether you’re making deliveries, attending events, parked outside your office, or driving across town. Custom fleet graphics also create a consistent image among pedestrians and motorists to reinforce your brand message. Even if they don’t know your company, potential customers get curious about your products and services when they constantly spot graphics on trucks, vans, and other vehicles on the road.
Cheaper than Other Forms of Advertising
You only need to leave your vehicles out in the open to catch the attention of consumers. Unlike other types of advertising that require regular subscriptions, all you have to do is pay for the vehicle wrap installation and enjoy continuous exposure. Provided you use the highest quality vinyl for your printed graphics, your wraps can withstand harsh weather and wear and tear, communicating your brand message for far longer.
What’s more, custom fleet graphics are hard to miss thanks to their vibrant colors. You can even park your wrapped car in specific geographical areas for more localized targeting.
Better Looking Fleet Vehicles
Fleet wraps offer many color, texture, and texture options, making your fleets stand out from other vehicles. Additionally, fleet vehicle graphics allow customization—just present your needs to the designer and watch your idea come to life. You can even try partial vehicle wraps to create a contrasting effect with your paintwork. If you want to make your car visible at night, reflective films increase driver safety and provide an eye-catching finish. Even with increased brand visibility, you can still sell your car at a good price thanks to the pristine paintwork underneath the vehicle graphics.
Subtle Advertising
Although fleet vehicle wraps draw attention with their captivating spot graphics, they’re also a subtle way to advertise your business. Unlike intrusive traditional methods like TV and radio commercials, vehicle graphics are not obnoxious or in your face. Potential customers may see the vehicle graphics, but it’s up to them to decide whether or not to pay attention to the message.
Reversibility
Instead of repainting your whole vehicle, fleet graphics allow you to change your vehicle’s appearance by just peeling off the wrap. You can review fleet graphics as you add new products, change your logo, or update your brand message to keep your advertising up-to-date. Commercial fleet graphics also allow you to change wraps until you find what is most effective for your business.
Professional Image
Aligning your decals with your brand is the first step to creating a professional image. If your vehicle graphics are well-designed and applied, you appear well-established to potential customers. Because fleet wraps are easily removable, you can always adapt to changing advertising needs, portraying you as an adaptable business.
Paint Protection
Vinyl graphic films create a barrier between your original paint and road debris. Similarly, fleet wraps shield your vehicle from the sun to protect your paint from fading. A fleet-wrapped vehicle is also easy to maintain. Rather than repainting your car to preserve its paint, all you have to do is wash it with water, mild soap, and a non-abrasive cloth.
What’s the ROI on Fleet Wraps?
The return on investment on fleet vehicle wraps depends on the cost of the wrapping job and your business model.
For context, take a look at these statistics:
- Impression costs go as low as $0.48 per 1,000 views
- Vehicle graphics can get between 30,000 and 70,000 views every day
- Branded vehicles offer free advertising once wrapped
- Commercial wraps offer the least cost per impression, according to the Outdoor Advertising Association of America (OAAA)
How Long Does a Complete Fleet Wrap Take?
Although the wrapping duration varies with the vehicle size and wrap design, Sign Source guarantees to complete the job within three to four business days. This period is enough for us to design, print, and laminate the graphics and allows the adhesive to cure and rest. In most cases, fleet wraps serve you for between three and five years, based on the quality of the wrap material, weather conditions, and the quality of installation.
Steps for Installing Fleet Graphics at Our Shop
Here’s what we do during fleet graphics installation.
- Our team helps you design and finalize the best graphics for your commercial vehicles, depending on your needs and budget.
- We print the final design onto a special adhesive vinyl.
- Our team treats the vinyl with a laminate layer to protect the quality and coloration from UV rays, wear and tear, and harsh environmental conditions.
- The surface is prepared for better vinyl installation. Part of the preparation is washing your car to eliminate any debris that can affect adhesive bonding.
- We attach the panels to the vehicle. Panels are arranged and pre-marked for faster installation. Our professionals then fit each panel, according to the design proof.
- Inspect the results and drive off in your wrapped car.
Are You Considering Commercial Vehicle Wraps?
Attractive visuals and a unique marketing message go a long way in promoting your business.
Our job at Sign Source is to provide custom vehicle wraps for your fleets. Whether you have a single vehicle or fleets of trucks, cars, or vans, our decals come in attractive graphics and bright colors to get your business noticed.
We’ll make your company stand out from the competition by turning your fleet into mobile billboards that attract customers with unique advertising.
If you have any questions about what we do in Birmingham, AL, contact us at 205-427-4479 for a free quote on your next project! We’d love to take you through our process and discuss how our services can help grow your business.